Thinking | NHS Market Intelligence for Pharma and Med-Tech

Market intelligence on NHS commissioning, population health and commercial strategy for pharma and med-tech teams. No abstractions and no recycled news.

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Home — A senior commercial team for UK pharma and med-tech that embeds with you and delivers the plan: launch, market access, patient access, service design and RWE.
What We Do — Launch excellence, value propositions, payer access, service design, patient support, real world evidence and UK market entry from one joined-up senior team.
How We Work — Five senior specialists working as one team alongside yours. Discovery, scoping, embedded delivery and review, with one point of accountability and no juniors.
Thinking — Market intelligence on NHS commissioning, population health and commercial strategy for pharma and med-tech teams. No abstractions and no recycled news.
Our Team — Meet the Growth-iQ team: Bob Cutting, Dom Knights, Andy Baldry and Dean Potter. Over 120 years of combined experience in UK pharma and med-tech.
About Growth IQ — A London-based senior commercial consultancy working exclusively in UK life sciences. Embedded delivery, and direct engagement across all 42 ICBs in England.
Cns Article — At least one in six people in England lives with a neurological condition, yet the commercial infrastructure built to address it remains one of the least discussed problems in UK pharma.
Icb Mergers Article — Forty-two ICBs become 26 and NHS England is abolished, but capacity is a workforce and capital problem, not a commissioning geography problem. What it means for pharma and med-tech.
Nhs Not Fixed Article — NHS funding is set to grow 2.8% a year in real terms against the 3.7% needed for a stable service. Build commercial strategy around the system as it is, not as policy describes it.
Prevention Article — The shift to prevention is the right direction but not yet working at the pace required. Where the gap between ambition and data creates a commercial opening.
Smoking Gyms Article — Interventions reach the already motivated, while commissioners now ask who carries the greatest burden. What that means for products and funding.
Psaiiq Overview — PSAIiQ builds an individual read on the person you are about to meet and turns it into engagement guidance. Medical for pharma and med-tech, BD for any industry.
Psaiiq Overview Detail — PSAIiQ, Persona System AI Intelligence, builds a precise individual read before the conversation starts. Evidence based, built for the individual and adapted to the materials you already have.
Psaiiq Medical — Physician and payer intelligence for pharma and med-tech teams, built from available professional information. Seven modules: MedSales, MSL, Payer, Meetings, Marketing, Digital and Launch.
Psaiiq Persona — The Persona Engine reads a physician's professional record and classifies how they think and decide. Every PSAIiQ-Medical module is built from that one read.
Psaiiq Bd — Persona intelligence for business development in any industry. Know who is driving the room before the meeting and reach the right person first.
Psaiiq Med Sales — Physician persona cards and structured call guides that show sales teams what opens the conversation, what closes it and how to make the meeting count.
Psaiiq Msl — Individual scientific exchange guides for each physician, for Medical Affairs teams. Non-promotional and aligned to the ABPI Code of Practice 2024.
Psaiiq Payer — Payer persona profiles, evidence framing guides and formulary conversation structure for market access teams, with NICE and AWMSG navigation.
Psaiiq Marketing — Assesses existing sales aids against every physician persona, reports the content gaps and drafts an agency brief for each gap.
Psaiiq Launch — Profiles the specialist landscape before launch and builds the stakeholder map, engagement sequence and per-persona messaging in advance.
Psaiiq Digital — Adapts approved emails, remote detail scripts and follow-ups into four persona-matched versions, built from your own approved material.
Psaiiq Meetings — Reads the whole delegate group so the facilitator walks in with a plan, including speaker ordering and a persona brief for each speaker.
Psaiiq Bd Persona — An individual read on a named contact: career trajectory, risk tolerance, time horizon and how they decide, with guidance on how to open, frame the value and close.
Psaiiq Bd Connect — Assesses an existing email, LinkedIn message, deck or website against all four buyer personas and rewrites it four ways.
Psaiiq Bd Research — Maps a sector, the players, the trends and the named decision-makers, then drafts a generic opening email and four persona-adapted versions.
Psaiiq Bd Chemistry — Reads how two persona profiles interact before a meeting: common ground, friction and how to manage both.
Contact — Tell us about your project and we will reply within one business day. Email hello@growth-iq.group or call +44 20 3980 8035.
Privacy Policy — How Growth-iQ Group Ltd collects, uses and protects personal data under UK GDPR.
Cookie Policy — Growth-iQ Group uses essential cookies only, with no analytics, advertising or third-party tracking.