Embedded. Accountable.
Implementation-focused.
We are not a traditional consultancy and we are not a recruitment solution. We are a senior commercial team that works alongside yours, designed to close the gap between strategy and delivery in the market environment.
Why Growth-iQ is not like other advisers
Most commercial advisory relationships end with a presentation. The strategy is handed over and execution stalls because the internal team does not have the capacity, the market relationships or the specialist depth to carry it through. Growth-iQ is built differently.
The solo consultant or agency
One perspective applied to multiple disciplines: market access, service design, value propositions and digital all handled by the same individual.
Engagement ends at delivery of the strategy document. Implementation is your problem.
Market relationships are claimed, not demonstrated. Access to commissioners is ad hoc.
Junior teams behind a senior face. The person you meet is rarely the person who does the work.
Your embedded commercial team
Five senior specialists, each with deep expertise, operating as one cohesive team alongside yours.
We design the strategy and we implement it. The plan and the delivery are inseparable.
Active commissioning relationships built over decades. We open doors that matter.
The people you meet are the people who do the work. No juniors. No handoffs.
"Knowing is not enough; we must apply. Willing is not enough; we must do."
— Johann Wolfgang von Goethe
How an engagement works
Every engagement starts with an honest conversation about whether we are the right fit. If we are, we move quickly, typically from scoping to active delivery within two to three weeks.
Discovery conversation
A direct, no-obligation conversation about your brand, your market access challenge and what you need to move forward. We will tell you honestly whether we can help.
Scoping and proposal
We define the scope, the team, the deliverables and the engagement structure. For the Single Contract model this includes a half-day workshop before month one begins.
Embedded delivery
The Growth-iQ team works alongside yours, attending meetings, leading workstreams, opening market conversations and driving the commercial plan forward in real time.
Review and adapt
The market landscape changes. ICBs merge. We review regularly, adapt the strategy when needed and maintain momentum throughout.
Senior leadership at the centre.
Specialist partners when needed.
Strategic hub. Single point of accountability.
Market data partner
HES data, prescribing analytics and patient population mapping.
Commercial training
AI-powered immersive training for pharma and med-tech teams.
Payer intelligence
Real-time insight from a vetted network of payers and commissioners.
Patient monitoring
Digital patient support and adherence platforms for market deployment.
Growth-iQ acts as the strategic hub, the single point of quality control and accountability for your commercial programme. When the strategy calls for specialist tactical delivery, we activate our partner network at pre-negotiated rates.
One point of contact
You brief Growth-iQ. We manage everything else. No vendor coordination, no duplicated effort.
Partners activated when needed
Specialist services are only brought in when the strategy genuinely requires them, keeping costs proportionate.
Pre-negotiated rates
Our partner relationships mean you access specialist capability at preferential rates without running a separate procurement process.
Flexible by design.
Defined scope engagement
For specific, bounded challenges: a value proposition build, a payer access strategy, a service design for a community pathway.
Retained senior leadership
A baseline retainer securing continuous Growth-iQ senior leadership time, flexibly allocated across the team. Additional capacity available in half-day blocks.
Single Contract Commercial Leadership
The complete Growth-iQ model, covering all service areas from commercial execution through to supply, compliance, training and affiliate infrastructure.
Start with one conversation.
Tell us where you are. We will tell you honestly what we think, whether we are the right fit and what a Growth-iQ engagement would look like for your brand.
hello@growth-iQ.group