PSAIiQ-Marketing
Nobody knows if their approved sales aid actually lands with every physician type, until a rep tells you it didn’t, mid-call. PSAIiQ Marketing assesses your existing material against every physician persona, shows you where it’s strong and where it’s a mismatch, and flags the content gap before your field team finds it for you.
Example: CNS sales aid
Asset
A CNS therapy area sales aid, assessed against four physician personas.
| Persona | Launch | Advocacy Building | Retention | Reactivation | Real-World Data |
|---|---|---|---|---|---|
| Pi | Gap | Gap | Gap | Gap | Gap |
| Ar | Covered | Partial | Covered | Partial | Covered |
| PO | Partial | Covered | Partial | Covered | Partial |
| St | Covered | Covered | Covered | Partial | Covered |
Suggested Modification
Pioneer persona is underserved across all goals, the aid lacks mechanism differentiation or pipeline context that early-adopter physicians respond to.
Illustrative example. Every gap map is built individually from that team’s own physician landscape.