PSAIiQ-Payer
Formulary and access decisions rarely sit with one person, and generic pitching to an ICB lead or D&T chair gets nowhere. PSAIiQ Payer reads what a specific payer actually responds to, national policy alignment, health economics, clinical pull-through, and builds the engagement approach around it. Built from public information only.
Role
Director
Organisation
A UK Integrated Care Board
Persona
Pp — Policy Pragmatist
What They Care About
Delivery against national policy ambitions for her system, particularly earlier diagnosis, improved outcomes, and reduced health inequalities.
How They Decide
Not a solo decision-maker. Any access decision requires alignment across her ICB, clinical leads, and the regional medicines governance body.
Recommended First Engagement
A brief, policy-anchored introductory meeting, framed around how a therapy supports delivery of her system’s published plan, not as a formulary pitch.
Illustrative example. Every payer profile is built individually from that payer’s own public professional information.