PSAIiQ-BD significantly improves the efficiency of engagement. It creates personas for people and companies based on available public information, and then shows the user how to engage, quickly and easily. It can tailor marketing to personas, and generate the chemistry between people in meetings.
It is already in use by three organisations, including a paying client with its own bespoke version, and it is connected to different CRMs to make the flow of outreach and engagement even more efficient.
We are raising around £180,000, SEIS eligible, to deliver a fully working SaaS platform within three months. The development plan is already in place.
Most tools describe an average customer who does not exist, or read one profile page and assign a label. PSAIiQ-BD works on the real, named person and the real company. It also builds your own persona, and your company's persona as both buyer and supplier, so every match is one-to-one. The person being profiled never has to fill anything in.