Growth-iQ
PSAIiQ
Business Development Intelligence

Know who you are dealing with,
before you walk in.

Most business conversations start cold. People walk in knowing a name, a job title and a company, but not how the person across the table thinks, or how their company buys. So outreach is generic and relationships take longer to build than they need to.

What it does

PSAIiQ-BD significantly improves the efficiency of engagement. It creates personas for people and companies based on available public information, and then shows the user how to engage, quickly and easily. It can tailor marketing to personas, and generate the chemistry between people in meetings.

Where we are

It is already in use by three organisations, including a paying client with its own bespoke version, and it is connected to different CRMs to make the flow of outreach and engagement even more efficient.

We are raising around £180,000, SEIS eligible, to deliver a fully working SaaS platform within three months. The development plan is already in place.

What makes it different

Most tools describe an average customer who does not exist, or read one profile page and assign a label. PSAIiQ-BD works on the real, named person and the real company. It also builds your own persona, and your company's persona as both buyer and supplier, so every match is one-to-one. The person being profiled never has to fill anything in.

What it delivers

Who to talk toFinds target companies and the right people inside them.
Who they areA persona card for each person and company: how they think, how they buy.
How to engageGuidance on how to open, frame value and close.
How you matchChemistry between you and them, and synergy between your company and theirs.
What to sendMarketing and outreach tailored to the persona, in your own voice.
Where you workConnected to your CRM, so outreach flows straight on.
See it working: a two-minute videogrowth-iq.group/psaiiq-bd-demo
Walk in knowing.
PSAIiQ-BD by PSAIiQ Intelligence Solutions Ltd
Growth-iQ.Group/PSAIiQ